CREAMY FOODS LIMITED MARKET SURVEY
SECTION A: AREA PROFILE
Name of Distributor:
State:
District:
City/Tehsil.Block:
Local Population of Area:
Type of Area:
Urban
Semi-Urban
Rural
Key Localities / Coverage Areas:
SECTION B: MARKET OVERVIEW (BRANDS & SALES)
Top 5 Selling Dairy Brands
Brand 1
Brand Name:
Ghee CP
Monthly Sales (Cases):
Market Share (%):
Ghee Bulk
Monthly Sales (Cases):
Market Share (%):
Cream
Monthly Sales (Cases):
Market Share (%):
Brand 2
Brand Name:
Ghee CP
Monthly Sales (Cases):
Market Share (%):
Ghee Bulk
Monthly Sales (Cases):
Market Share (%):
Cream
Monthly Sales (Cases):
Market Share (%):
Brand 3
Brand Name:
Ghee CP
Monthly Sales (Cases):
Market Share (%):
Ghee Bulk
Monthly Sales (Cases):
Market Share (%):
Cream
Monthly Sales (Cases):
Market Share (%):
Brand 4
Brand Name:
Ghee CP
Monthly Sales (Cases):
Market Share (%):
Ghee Bulk
Monthly Sales (Cases):
Market Share (%):
Cream
Monthly Sales (Cases):
Market Share (%):
Brand 5
Brand Name:
Ghee CP
Monthly Sales (Cases):
Market Share (%):
Ghee Bulk
Monthly Sales (Cases):
Market Share (%):
Cream
Monthly Sales (Cases):
Market Share (%):
SECTION C: DISTRIBUTOR DETAILS For Major Brands
Distributor Details (for major brand)
Brand 1
Brand Name:
Distributor Name:
Contact Person:
Mobile No:
Warehouse Location:
Outlets Covered:
Turnover (in Lacs):
Brand 2
Brand Name:
Distributor Name:
Contact Person:
Mobile No:
Warehouse Location:
Outlets Covered:
Turnover (in Lacs):
Brand 3
Brand Name:
Distributor Name:
Contact Person:
Mobile No:
Warehouse Location:
Outlets Covered:
Turnover (in Lacs):
Brand 4
Brand Name:
Distributor Name:
Contact Person:
Mobile No:
Warehouse Location:
Outlets Covered:
Turnover (in Lacs):
Brand 5
Brand Name:
Distributor Name:
Contact Person:
Mobile No:
Warehouse Location:
Outlets Covered:
Turnover (in Lacs):
Competitor pricing difference (Cream & Ghee)
Ghee
Brand 1
Brand Name:
Pack Size:
MRP (₹):
Retailer Margin (%):
Distributor Margin (%):
Consumer Promo:
Brand 2
Brand Name:
Pack Size:
MRP (₹):
Retailer Margin (%):
Distributor Margin (%):
Consumer Promo:
Brand 3
Brand Name:
Pack Size:
MRP (₹):
Retailer Margin (%):
Distributor Margin (%):
Consumer Promo:
Brand 4
Brand Name:
Pack Size:
MRP (₹):
Retailer Margin (%):
Distributor Margin (%):
Consumer Promo:
Brand 5
Brand Name:
Pack Size:
MRP (₹):
Retailer Margin (%):
Distributor Margin (%):
Consumer Promo:
Cream
Brand 1
Brand Name:
Pack Size:
MRP (₹):
Retailer Margin (%):
Distributor Margin (%):
Consumer Promo:
Brand 2
Brand Name:
Pack Size:
MRP (₹):
Retailer Margin (%):
Distributor Margin (%):
Consumer Promo:
Brand 3
Brand Name:
Pack Size:
MRP (₹):
Retailer Margin (%):
Distributor Margin (%):
Consumer Promo:
Brand 4
Brand Name:
Pack Size:
MRP (₹):
Retailer Margin (%):
Distributor Margin (%):
Consumer Promo:
Brand 5
Brand Name:
Pack Size:
MRP (₹):
Retailer Margin (%):
Distributor Margin (%):
Consumer Promo:
Top Selling SKUs & Contribution (Ghee only)
Brand 1
Brand Name:
SKU:
Monthly (Cases):
Monthly Business Value (₹):
Contribution to Brand Sales (%):
Brand 2
Brand Name:
SKU:
Monthly (Cases):
Monthly Business Value (₹):
Contribution to Brand Sales (%):
Brand 3
Brand Name:
SKU:
Monthly (Cases):
Monthly Business Value (₹):
Contribution to Brand Sales (%):
Brand 4
Brand Name:
SKU:
Monthly (Cases):
Monthly Business Value (₹):
Contribution to Brand Sales (%):
Brand 5
Brand Name:
SKU:
Monthly (Cases):
Monthly Business Value (₹):
Contribution to Brand Sales (%):
SECTION D: OUR DISTRIBUTOR BUSINESS ANALYSIS
Ghee
Brand 1
Brands Sold:
Monthly Volume (Qty):
Monthly Business Value (₹):
No. of outlets covered:
Brand 2
Brands Sold:
Monthly Volume (Qty):
Monthly Business Value (₹):
No. of outlets covered:
Brand 3
Brands Sold:
Monthly Volume (Qty):
Monthly Business Value (₹):
No. of outlets covered:
Brand 4
Brands Sold:
Monthly Volume (Qty):
Monthly Business Value (₹):
No. of outlets covered:
Brand 5
Brands Sold:
Monthly Volume (Qty):
Monthly Business Value (₹):
No. of outlets covered:
Cream
Brand 1
Brands Sold:
Monthly Volume (Qty):
Monthly Business Value (₹):
No. of outlets covered:
Brand 2
Brands Sold:
Monthly Volume (Qty):
Monthly Business Value (₹):
No. of outlets covered:
Brand 3
Brands Sold:
Monthly Volume (Qty):
Monthly Business Value (₹):
No. of outlets covered:
Brand 4
Brands Sold:
Monthly Volume (Qty):
Monthly Business Value (₹):
No. of outlets covered:
Brand 5
Brands Sold:
Monthly Volume (Qty):
Monthly Business Value (₹):
No. of outlets covered:
SECTION E: TRADE TERMS & CONDITIONS
Commercial Terms (Brand-wise)
Brand 1
Brand:
Distributor Margin (%):
Retailer Margin (%):
Payment Terms:
Credit Period (Days):
Other Schemes / Discounts:
Brand 2
Brand:
Distributor Margin (%):
Retailer Margin (%):
Payment Terms:
Credit Period (Days):
Other Schemes / Discounts:
Brand 3
Brand:
Distributor Margin (%):
Retailer Margin (%):
Payment Terms:
Credit Period (Days):
Other Schemes / Discounts:
Brand 4
Brand:
Distributor Margin (%):
Retailer Margin (%):
Payment Terms:
Credit Period (Days):
Other Schemes / Discounts:
Brand 5
Brand:
Distributor Margin (%):
Retailer Margin (%):
Payment Terms:
Credit Period (Days):
Other Schemes / Discounts:
SKU Demand (Area wise)
Brand 1
Brand:
SKU-1:
Qty. (KG/LTR):
SKU-2:
Qty. (KG/LTR):
SKU-3:
Qty. (KG/LTR):
Brand 2
Brand:
SKU-1:
Qty. (KG/LTR):
SKU-2:
Qty. (KG/LTR):
SKU-3:
Qty. (KG/LTR):
Brand 3
Brand:
SKU-1:
Qty. (KG/LTR):
SKU-2:
Qty. (KG/LTR):
SKU-3:
Qty. (KG/LTR):
Brand 4
Brand:
SKU-1:
Qty. (KG/LTR):
SKU-2:
Qty. (KG/LTR):
SKU-3:
Qty. (KG/LTR):
Brand 5
Brand:
SKU-1:
Qty. (KG/LTR):
SKU-2:
Qty. (KG/LTR):
SKU-3:
Qty. (KG/LTR):
Remarks:
SECTION F: RETAIL MARKET COVERAGE
Retail Universe in Area
Entry 1
Area/Locality:
Retail Outlet Universe:
Ghee & Cream Selling Outlets:
Our Existing Outlets:
Competition:
Entry 2
Area/Locality:
Retail Outlet Universe:
Ghee & Cream Selling Outlets:
Our Existing Outlets:
Competition:
Entry 3
Area/Locality:
Retail Outlet Universe:
Ghee & Cream Selling Outlets:
Our Existing Outlets:
Competition:
Entry 4
Area/Locality:
Retail Outlet Universe:
Ghee & Cream Selling Outlets:
Our Existing Outlets:
Competition:
Entry 5
Area/Locality:
Retail Outlet Universe:
Ghee & Cream Selling Outlets:
Our Existing Outlets:
Competition:
Retailer Type Distribution
Type:
No. of Outlets:
Type:
No. of Outlets:
Type:
No. of Outlets:
SECTION G: OUR SUPPLY CHAIN & OPERATIONS
Supply Source:
Super Stockist
CFA
Direct from Company
Delivery Timeliness:
Always on Time
Sometimes Delayed
Often Delayed
SECTION I: MARKET OPPORTUNITY & GAPS
List of Uncovered Areas / Low Coverage Zones:
Key Challenges:
Low Margin
Supply Issues
Credit Issues
Growth Opportunity for us:
High
Medium
Low
SECTION J: SURVEYOR DETAILS
Surveyor Name:
Phone Number:
Date:
Contact:
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